Let’s start with something worth remembering. Selling to your existing customers is a lot easier than attracting new ones. In fact, the probability of selling to an existing customer is 60-70% while the probability of selling to a new prospect is 5-20%. It might seem like loyalty programs only suit restaurants and retail stores,…
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If you’re serious about promoting your mobile app downloads, you can systematically use Instagram marketing tactics and tips. I suppose you may have already heard that Instagram has over 800 million monthly active users. But did you also know that over 2 million businesses use Instagram for advertising? Now, I am sure you realise why Instagram is…
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Imagine stepping into the past and telling marketers that they can now communicate with their customers anytime, anywhere, and at any budget. Not only can you communicate with them, but customers want and expect it. Oh and by the way these same consumers will generate brand content and basically do half your job. What would sound crazy 10 years ago is…
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I often speak to estate agents in regards to launching their very own app. It seems as though there’s an obvious value in the market, but putting a finger on exactly why that is, is yet to appear more obvious. App City know there’s a diamond in the rough and I’m excited to help break…
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On paper, the mobile app market is more robust than ever considering billions of smartphone owners across the world have access to millions of apps in the App Store and Google Play. Also keeping in mind that thousands of new apps are being released each month. These staggering numbers imbue the industry with a “gold rush” feel,…
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If you’re reading this, you probably plan to start a small business or a side hustle that’s about to take the place of your regular full-time job and you probably have a couple of questions running through your mind. This post was created to help you bring system out of confusion so you can…
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How To Write Great In-App Copy, Even When You’re Not A Writer In the vast sea of apps, how do you get yours to stand out? What’s the key to building and launching an app that gets great reviews and a steady stream of new users? You might be surprised how important something simple like…
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What is a Mobile-First Approach? As time spent on mobile has outshone desktop, mobile interactions have also surpassed all other media for brand-based interactions. According to Think With Google, consumers have 2x more interactions with brands on mobile than anywhere else. Mobile now drives 56% of all internet traffic and this number continues to rise,…
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How To Get Your App Ready For The Holidays Halloween has come and gone… And if you haven’t done so already, it’s about that time to start planning out your business’ summer holiday strategy! For anyone with an app, the holiday season is the biggest time for consumption and spending. In fact, “this period is…
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The Holiday Marketing Guide For Small Businesses We have officially entered the holiday season! October through January is filled with holidays from Halloween to New Years. As a small business, you can take advantage of this joyful time by taking your marketing efforts to the next level. There are many different ways a small business…
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