Blogs

Reputation management. You might be imagining a celebrity who needs to do damage control after sharing something inappropriate during an interview with TMZ. In reality, reputation management is crucial for any business, big or small. Even a company who doesn’t have a dedicated Reputation Manager...

You might be wondering whether reviews really matter when it comes to your app… Let’s jump straight to the conclusion and say yes, it does matter (and much more than people realise). This article will guide you through tips to increase mobile app reviews.  Online reviews, in...

Let’s start with something worth remembering. Selling to your existing customers is a lot easier than attracting new ones. In fact, the probability of selling to an existing customer is 60-70% while the probability of selling to a new prospect is 5-20%.   It might seem like...

Imagine stepping into the past and telling marketers that they can now communicate with their customers anytime, anywhere, and at any budget. Not only can you communicate with them, but customers want and expect it. Oh and by the way these same consumers will generate brand content and basically do half...