The online (and offline) business owners of today are taking a keen interest in understanding and exploring the potential of mobile commerce, also referred to as m-commerce. This is because m-commerce is expected to grow to a 250 billion market by 2020. Nearly 4.77 billion people are expected to use smartphones, capable of making mobile…
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Push notification is the new big boy in town! You might already know the basics of how to use them, but crafting push notifications that users actually want to receive is a true art form. Let’s quickly go over the essentials: Creating the perfect push notification starts with understanding how customers interact with your app.…
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Unravelling the Myth: An App Isn’t Just an App What comes to mind when you hear the word “app”? Do you think of a game? Something you can’t live without? Or simply a cool gadget on your phone? Small business owners often shut down when they hear the word “app” being pitched. They, understandably, think…
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If you think that mobile apps are solely for big name brands like Dominos, Myer and banks you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website. Get ahead of the game and take your marketing to…
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Your content is only as good as what it accomplishes. If you spend time and money crafting it, it needs to achieve something measurable and concrete, like generating new leads or educating customers. Without a clear purpose, you’re just adding more fluff to the server racks. Quality content gets shared and shares lead people to…
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If you’ve spent any time at the front of a classroom in the last 5-7 years, or tried to get the attention of a teenager or college-aged student recently, you have quickly become aware that they check their mobile phones a lot. Even if your classroom or school has strict no mobile phone policies, chances…
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The question is, should you have a mobile optimised website or a mobile app? Both? How do you decide? It’s common knowledge these days that having a mobile presence for your business is one of the best things you can do. Being accessible to your customers via mobile is simply smart business nowadays, as such…
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Apps are as effective as their reach. It’s the cold truth of marketing—no matter the quality of your campaign, it’s the delivery that makes it successful. To ensure your mobile app lives up to its ROI potential, it’s important to invest in a well designed mobile marketing strategy, which can lead to hundreds or even…
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The mobile app industry isn’t going anywhere anytime soon, so all small businesses should consider engaging their customers with a mobile app, otherwise they will lose out on some serious business. But what’s holding small businesses back from going mobile? Why are some small businesses finding it so hard to develop a mobile app or…
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