The mobile revolution is in full swing: mobile apps are no longer only for big-budget brands but have become a viable – and almost necessary – option for all businesses. Along with the rise of mobile applications comes seamless mobile ordering, mobile payment and mobile loyalty, most popular in the restaurant industry. These mobile features…
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Your app is live! How exciting! But how do you make sure it’s a success? A key factor in your app marketing is your staff’s buy-in. If the staff knows and understands the value of the app, they will be able to relay this information to the customer. The more excited and knowledgeable your employees…
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You may not have heard of them yet, but Progressive Web Apps (PWA) are about to change the mobile landscape. While introduced in 2015 by Google, PWAs have gained popularity this year. So before it becomes all the rage, what are Progressive Web Apps exactly? What is a PWA? What’s more, service workers enable a Progressive…
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Today, 4 in 5 restaurant operators agree that restaurant technology increases sales makes their restaurant more productive and gives their restaurant a competitive edge. The fastest way to make this happen in restaurants is by training and educating staff on emerging mobile apps. Nurturing and embedding technology is proven to drive sales. Our economy is…
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The Best Apps to Transform You Into a Productive Small Business Owner As a small business owner, you need to wear a lot of hats. Accountant, Social Media Consultant, Marketing Manager, Customer Service Specialist; the list is long. Luckily there are hundreds of apps to help you become a better entrepreneur, and lighten the load…
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The online (and offline) business owners of today are taking a keen interest in understanding and exploring the potential of mobile commerce, also referred to as m-commerce. This is because m-commerce is expected to grow to a 250 billion market by 2020. Nearly 4.77 billion people are expected to use smartphones, capable of making mobile…
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Push notification is the new big boy in town! You might already know the basics of how to use them, but crafting push notifications that users actually want to receive is a true art form. Let’s quickly go over the essentials: Creating the perfect push notification starts with understanding how customers interact with your app.…
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Unravelling the Myth: An App Isn’t Just an App What comes to mind when you hear the word “app”? Do you think of a game? Something you can’t live without? Or simply a cool gadget on your phone? Small business owners often shut down when they hear the word “app” being pitched. They, understandably, think…
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If you think that mobile apps are solely for big name brands like Dominos, Myer and banks you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website. Get ahead of the game and take your marketing to…
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Your content is only as good as what it accomplishes. If you spend time and money crafting it, it needs to achieve something measurable and concrete, like generating new leads or educating customers. Without a clear purpose, you’re just adding more fluff to the server racks. Quality content gets shared and shares lead people to…
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