Why you should have a Loyalty Program

Let’s start with something worth remembering. Selling to your existing customers is a lot easier than attracting new ones. In fact, the probability of selling to an existing customer is 60-70% while the probability of selling to a new prospect is 5-20%.   It might seem like loyalty programs only suit restaurants and retail stores,…

What is a Mobile-First Approach?

What is a Mobile-First Approach? As time spent on mobile has outshone desktop, mobile interactions have also surpassed all other media for brand-based interactions. According to Think With Google, consumers have 2x more interactions with brands on mobile than anywhere else. Mobile now drives 56% of all internet traffic and this number continues to rise,…