Reputation management. You might be imagining a celebrity who needs to do damage control after sharing something inappropriate during an interview with TMZ. In reality, reputation management is crucial for any business, big or small. Even a company who doesn’t have a dedicated Reputation Manager is – or should be – engaging in reputation maintenance…
You might be wondering whether reviews really matter when it comes to your app… Let’s jump straight to the conclusion and say yes, it does matter (and much more than people realise). This article will guide you through tips to increase mobile app reviews. Online reviews, in general, are extremely important; they can make or break…
What is design thinking, and why do we need it? Theorised by the Stanford d.school during the 1980’s, design thinking is a methodology that combines much of what designers already have in their toolkits; deep empathy for their users, willingness to experiment, and problem-solving. Using this thinking-based framework, you can improve your customer’s journey based on what…
Having a mobile business application, regardless of its size, can give you a leg up on your competitors. But it’s not enough to have an app. You need a good application that differentiates your business from those of your competitors and that adds to the customer experience in ways that similar companies do not. Mobile…
Managing your SEO goals on a small budget can be overwhelming, especially if you are only a one-man, two-man, or [insert small number here]-man team. With a plethora of options available to choose from, you really need to keep your eye out for those strategies that are easy to implement and yet bring considerable returns.…
Mobile applications are the thing of today. If your business doesn’t have an app, you won’t be among the top-notch competitors in the market. In fact, you will be missing out on a world of customers. You have probably already thought about shifting to a mobile approach, but there are a lot of questions. What…
Let’s start with something worth remembering. Selling to your existing customers is a lot easier than attracting new ones. In fact, the probability of selling to an existing customer is 60-70% while the probability of selling to a new prospect is 5-20%. It might seem like loyalty programs only suit restaurants and retail stores,…
If you’re serious about promoting your mobile app downloads, you can systematically use Instagram marketing tactics and tips. I suppose you may have already heard that Instagram has over 800 million monthly active users. But did you also know that over 2 million businesses use Instagram for advertising? Now, I am sure you realise why Instagram is…
Imagine stepping into the past and telling marketers that they can now communicate with their customers anytime, anywhere, and at any budget. Not only can you communicate with them, but customers want and expect it. Oh and by the way these same consumers will generate brand content and basically do half your job. What would sound crazy 10 years ago is…
I often speak to estate agents in regards to launching their very own app. It seems as though there’s an obvious value in the market, but putting a finger on exactly why that is, is yet to appear more obvious. App City know there’s a diamond in the rough and I’m excited to help break…