Reputation Management: Why Reviews Are King

Reputation management. You might be imagining a celebrity who needs to do damage control after sharing something inappropriate during an interview with TMZ. In reality, reputation management is crucial for any business, big or small. Even a company who doesn’t have a dedicated Reputation Manager is – or should be – engaging in reputation maintenance…

How to Increase Your Mobile App Reviews

You might be wondering whether reviews really matter when it comes to your app… Let’s jump straight to the conclusion and say yes, it does matter (and much more than people realise). This article will guide you through tips to increase mobile app reviews.  Online reviews, in general, are extremely important; they can make or break…

Why you should have a Loyalty Program

Let’s start with something worth remembering. Selling to your existing customers is a lot easier than attracting new ones. In fact, the probability of selling to an existing customer is 60-70% while the probability of selling to a new prospect is 5-20%.   It might seem like loyalty programs only suit restaurants and retail stores,…